Shit That I Knit: Knitting a Fashion Empire
Today's guest is Christina Fagan, Founder and CEO of Sh*t That I Knit, a Boston-based knitwear startup. A serial knitter starting in her youth, she put up a simple e-commerce website at the beckoning of her friends, enlisted knitters from around Boston to help fill inventory for her breakout Kickstarter campaign, and networked her way to having celebrities like Kirsten Cavallari and Olympic Snowboarder Hannah Teter fall in love with her beanies and showcase them on their Instagram feeds.
All that hard work over three plus years has paid off. She boasts an expanding team, top billing on InStyle magazine's holiday magazine, and a crazy story that led to STIK being the top gift on the RealSimple's holiday gift guide in 2017. I had a great time learning how she knitted up her growing empire, and I'm sure you will to.
Oh, and if you totally forgot to buy a give for crazy Aunt Deborah's kids from Missouri, I'm sure Christina has a couple ideas for you.